Here are 10 tips to consider before publishing your content. It's always a good idea to check that you've included all the elements that will help you get more out of your content before you publish. It's really worth the time invested.
Keyword optimize your content. Make sure that the right keywords are used and in the right amount in the text.An optimal post is around 1000 to 2000 words today. We see that search engines like a lot of relevant text. Posts that are long, engaging and with the right amount of keywords tend to perform best. The number of keywords selected should ideally not exceed 1-2% of the total text.
10 content tips:
- Spread your content and make sure it's posted on the right channels.
- Design your titles to be searchable and interesting.
- Add CTAs to increase conversions.
- Add internal and external links to your content.
- Clarify your links so that it is easy to know where they go and what they are about.
- Share your content with images.
- Make it easy for users to share your content on social media, for example.
- Create a good meta description with the right keywords.
- Long-term strategy
- Measure the performance of your content
Spread your content and make sure it's posted on the right channels.
Distribute your content in the right channels and adapt it to your target audience and it will present better. Titles and content should be tailored to engage your audience in each channel. Also, make sure to measure your efforts in order to optimize your content.
Design your titles to be searchable and interesting.
When writing titles for your material, it is important that they are of interest to your target audience and that they are designed to meet the needs and challenges of your customers. An example of a title could be "What to consider when buying a used car". In this way, you are more likely to generate a better result when a person searches for this term in the search engines.
Add CTAs to increase conversions.
First and foremost, it's important that the content you share is engaging and attractive so that readers keep reading and don't leave the page. Once you've captured the reader's interest, of course, you want them to either read on or click on a Call To Action (CTA) that gets you a conversion. Examples of this are either linking from your content to another to get the reader to stay on yours and read even more. Another example is to have a CTA at the end that says "Book a free demo" or "Download our guide: things to consider when buying a used car". In this way, you will be able to increase your conversions and thus generate more leads.
Add internal and external links to your content.
To get people to stay on your page and read further, it's a good idea to include internal links in your content. The links you put in should be relevant and help the reader gain even more knowledge before making their buying decision. You can also use external links to content that you think will help your customers make the right decision.
Clarify your links so that it is easy to know where they go and what they are about.
It is important that you clearly indicate what is a link (i.e. mark it with a colour or make it bold). Also, please describe what the link is about and why you are linking to it. This way, your reader is more likely to actually click through to read more. If not, people might ignore it and instead leave the page and that's the last thing we want.Always link to other content that has a high credibility.Ok, for example, you have written really good content that is also in line with some other content that reinforces what you are writing about then make sure that the material you link to has a high credibility. You can see this quite easily by reading through the content you are considering linking to. Is it a credible provider, a credible company, have they quality assured their content as in this post?
Share your content with images.
Since search engines like a lot of text, it's a good idea to split your content with images. This way the text doesn't feel as long and really good images with good visualisations engage the reader more.
Make it easy for users to share your content on social media, for example.
The goal of really good content is not only to convert the reader into a lead, but also that the person thinks it's so good that they want to share it on their own channels. That's why it's important to add clear share buttons so that the content can be shared quickly and easily. Content that is shared by others is more likely to generate a better result. This shows that the content is credible and relevant.
Create a good meta description with the right keywords.
For all the material you share, it is important to create unique meta descriptions and to use the keywords you want to work with. This will make your content perform better in search results.
Last but not least, when it comes to content.
Don't forget that content marketing is a long-term strategy that requires you to work continuously and strategically. When it comes to creating content, it's always a good idea to use a content planning template where you can put in all the different themes you want to write about and which keywords to focus on. In this you can also add in which channels each content will be distributed in and when.Last but not least. Don't forget to measure how your content performs. For this you can use google analytics and google search console. The tip is to measure over a longer period of time to see which content performs best and then add more content to these to achieve an even better result. This way you don't always have to produce new content all the time but work on existing content to make it perform even better.If you need a planning template for yourcontent feel free to download it by clicking the orange button below.
If you are interested in how to get started with digital marketing, please read on by clicking on this link "Digital marketing - How to get started?" Good luck with your content!
ps feel free to contact us if you want to discuss something with us :-)
Greetings
Philip Otter
0700079748
.svg)
