What is SEO?
SEO stands for Search Engine Optimization and is about improving a website's ranking in the search engines' organic (not purchased ad space) results.A rule of thumb that I usually use when it comes to SEO is to start from the visitor and the things that make the visitor quickly find their way to your website and also stay and enjoy the content you have to share will also be the things that make search engines like Google will reward your website in their search results. Google wants to be the best search engine in the world and how does it get there? Well by helping everyone who searches through Google to find the right one. To optimize your site for the search engines, you need to think about several elements. Here I will go through 10 tips on what you should be thinking about.
A good title makes it easy to understand what the page is about and what information you can expect to find. For example, if you sell office supplies, a good title might be "Office supplies with fast delivery - Company AB". Good headings apply to all pages, both the main page and sub-pages.
Clear headings and paragraphing are important as they make it easier for the reader to quickly understand what the text is about and to find the right text. Each page should have a so-called main heading H1 and then it can have several so-called subheadings H2 and H3. The number on the heading indicates the order/size of the heading.
It is important to have unique and relevant content on your site. If you use a copied text outright, Google will notice that the text you have on your page is not the original text. A copied text will not rank as high as if you create your own text. It also needs to be relevant to keep the visitor on the website. Think about the concerns and problems your visitors have and try to help them solve their problems. To build trust, it may be wise to be consultative and informative rather than salesy. It is not wrong to be salesy but try to keep a good balance.
The goal is to have a short and clear URL. You have probably seen similar URLs like this one "minhemsida.se/?ght=435" it is a so called bad URL. Try instead to be clear in the content of the page for example it would be better to have a URL like this "minhemsida.se/officematerial" and if you have another subpage that belongs to office material but is about pens it could be called "minhemsida.se/office-materials/pencils "If you then have a pure product page with an ink pen, we could use this URL "minhemsida.se/office-materials/pencils/ink "A hierarchy of URLs could thus look like the following the deeper we click into the website: "minhemsida.se""minhemsida.se/office-materials""minhemsida.se/office-materials/pencils""minhemsida.se/office-materials/pencils/ink"...
A good meta title or meta description makes it easier for your visitors to choose you. If it's easy to understand what they can expect when they click on the link, it's also easier to get the right people to your page. If you get the right people to your page, the bounce rate (those who leave your page) will decrease and that is good for your page ranking.A good meta title should be a maximum of 60 charactersA good meta description should be a maximum of 155 characters
Example of a good meta title: office supplies with 24h delivery - Företagsnamn AB
Example of a good meta description: do you need office supplies? We have everything you need for the office. Order today and get your delivery within 24 hours.
Having links to and from your site is very important. Links boost your company's Google rating. The higher ranked pages that link to your page, the higher Google will also rate your page. Internal links also strengthen your content and your website.
Remember to name the images on the website and describe what the images represent with the ALT tag. An ALT tag is an information box that describes exactly what the image represents. For example, if I have a picture of an ink pen, I write "ink pen", if I have a picture of the staff, I write an ALT tag "our staff".
A sitemap is an XML file that shows the structure of your site. Every website should have a sitemap as Google's robots use it to analyse the website to find the right content. A sitemap is easy to install so just set it up.
9. Make your website mobile-friendly
When we browse, we do so from desktop, tablet or mobile. Different websites have different devices as their primary. Regardless of what your site's primary device is, having a mobile-friendly website is a good thing. Google themselves have gone on record as saying that they rank websites that are mobile friendly better than those that are not. If you want to find out what device your visitors are using, you can use Google Analytics.
10. Functioning technology
Make sure your website loads quickly, works on different devices (computer, mobile and tablet) and that your website is secure.
- Test the speed of your website https://developers.google.com/speed/pagespeed/insights/?hl=sv
- Test if your website is mobile friendly https://search.google.com/test/mobile-friendly?hl=sv
- If your website has an SSL certificate, it means that your home page address starts with https:// and that means it is secure. If your website starts with http://, it means that it does not have an SSL certificate and is not secure.
I have now gone through 10 quick tips on what you need to do for successful SEO work. Basically, it's all about making it clear to both the search engine and visitors. Clarity is created through relevant titles, headings and content. URLs, meta-texts and links also facilitate the understanding of the content. Make sure that all the technical stuff works and now that we are increasingly mobile, make sure that the website works as it should from a mobile phone as well.Good luck with your SEO work. We at Contitude are here if you need support! Read more about SEO and how we work with SEO here: Read more about SEO!