Inbound marketing is a relatively new marketing tool that focuses on boosting your sales figures by making you more available to your customers. There are many benefits of this kind of marketing, and we have made a list of the best reasons why it’s a good idea to invest in Inbound Marketing.
- Invest fully on value, avoid competitive pricing
The digital markets of today have made it easier for customers to find new (and considerably cheaper) suppliers. Many businesses crash and burn when they push their prices without knowing that a better way to survive is to market your value. Value is all about providing customers with something that makes a difference, or something that goes above and beyond what your competitors can offer. If you want to avoid the model of competitive pricing, it’s important that you know how to communicate your value. The purpose of Inbound Marketing is to create valuable content and communicate it efficiently.
- Simplify how you measure the effects of your marketing
Inbound marketing provides you with analysis tools that make it easy to see how well your marketing is doing. Since everything is done online using certain tools, it is very easy to measure your efforts, which leads to guaranteed great results.
- Offer skills in addition to your product
Some purchasing processes can be complex and difficult to explain in an easy way. This is where Inbound Marketing truly shines. This marketing method is especially focused on educating customers as a part of your sales process.
- Get customer behavior insights
Inbound Marketing can help you get to know your customers and their behavior. One of the main goals of Inbound Marketing is to get prospects to give you relevant information, information that can help you better understand their purchasing behavior. Then, you can use this customer data to track their behavior in various channels.
- A closer relationship between sales and marketing
It’s not a walk in the park to create a functioning symbiosis between sales and marketing. Inbound Marketing is primarily a marketing tool, but the technology also works as support in the sales process as the end goal is to increase your sales figures. It’s all about getting the market and interested customers closer to each other. When a prospect has shown enough interest for your product, they can smoothly be transferred to your sales department.
- Save time = save money = improve your sales figures
Inbound Marketing primarily handles the first phase in a purchasing process, i.e. from when a prospect gets in touch with your product or service until he or she feels well-informed about the purpose and function of the product or service. Usually, this is the part of the process that takes the most time.
Once your customers are informed about your offering, the next step is to arrange a first meeting. If you have chosen to adapt the Inbound Marketing method, you already have a lot of information about your prospects before your first meeting as you know all about their interests and the challenges they are facing. This contributes towards making your first meeting all the more meaningful.
If you are interested in learning more about Inbound Marketing and howin a new and unique way you can produce the content you need for Inbound Marketing to work in a fast and cost efficient way, please don’t hesitate to get in touch and we’ll talk more about it 🙂