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5 VIDEO TYPES FOR YOUR MARKETING!

 

 

YOU UNDERSTAND THAT VIDEO MARKETING IS IMPORTANT, BUT YOU'RE NOT SURE HOW TO MAKE THE BEST USE OF THIS MEDIUM? HERE ARE 5 VIDEO TYPES YOU CAN IMPLEMENT IN YOUR VIDEO MARKETING!

  Video marketing has proven to be very effective; there are all sorts of different perspectives and styles to choose from, and they can all be tailored to your budget. Here we present some of the most popular video types to spark your imagination.As with all marketing, the target audience should be what guides the style and approach you use. With the right approach and planning, you can engage more people and achieve more in a short space of time.

1. DOCUMENTARY: HISTORY AND PERSONALITY OF THE COMPANY

Nowadays, customers like the loved ones. Welcome them into the fold with a video that showcases your company's history, style and personality, introduces your employees and opens the doors to your business.A video like this can be done in many ways, which means you can be a little creative with how and what you want to convey about your company. Some general good advice is to be personable, give customers meaningful and entertaining stories and play to your company's strengths.Decide what is unique about your company and play to that. Whether it's long experience, unique products or meaningful philosophies and goals, you can refer back to this throughout the video.

 

2. RECOMMENDATIONS: USE CURRENT CUSTOMERS TO CREATE NEW CUSTOMERS

Nothing builds more trust in a product or service than good reviews and recommendations from previous customers. Conveying this information in an entertaining or engaging video is more likely to generate engagement and interest, while saving customers the headache of searching the internet for information.Recommendations build trust, and with trust comes increased sales and happier customers. In addition to product recommendations, customers can talk about their experience of your company and the sales process, and talk about what it's like to be a customer of your company.Did the customer feel cared for? How was the sales process? How is the quality of the services you offer?

3. EXPERT VIDEO: STAND OUT FROM THE CROWD

Thanks to all the information available on the internet, customers often avoid making contact before they know what they want. Expert videos hit these customers right on the head. In an expert video, you can give them the information they are looking for while establishing your company as an expert and authority in your field.At this stage, customers want more information, and now you can capture their attention for a longer period of time. It is important to maintain a professional style and appearance as they are looking for reliable and comprehensive information.If the expert video appears to be an advertisement, you will lose the customer's trust and interest. Remember that you want the customer to trust you and your experience and that you should play to your strengths and why you stand out from the crowd. If you want to create extra publicity and interest, use a promotional video instead.

 

4. EXPLANATORY VIDEOS: SHOW HOW TO DO

Offer customers explanatory videos so they don't have to plough through dry instruction books and product sheets. An explainer video is simply a video that shows how to use a product or service. The video should focus on three simple points:

  • Tell us what your goal is
  • Show how your product meets this objective
  • View the result

The best thing about a video is that you can show instead of tell. The customer doesn't have to spend unnecessary time reading and can instead get straight to a message that might otherwise be a little difficult to explain.This style should not be confused with a demonstration video that teaches customers how to use your product. A demonstration video is perfect when they are ready to start using your product or service as you can use your insight and authority while showing the customer how the product works.This style works best if the customer is already interested in the product and is ready to learn more.This style works best if the customer is already interested in the product and is ready to learn more. If a little more is still needed to convince the customer to choose your particular product or service, a promotional video is best instead.

5. PROMOTIONAL VIDEO: AROUSE CUSTOMER CURIOSITY AND CREATE ENGAGEMENT

With the right angle, promotional videos are perfect for raising awareness of your brand and capturing the attention of potential customers. Do you have a new product, a great offer or an upcoming campaign? Then a light-hearted and engaging video can be a great introduction.A promotional video allows you to introduce your product while making viewers curious about it. What's more, light-hearted and interesting videos can be shared on social media, spreading your message easily and cost-effectively.It's important to remember that unlike text that can be skimmed, a video can easily be switched off if it doesn't hit your target audience on the nose. It is therefore important to have planned well and have a solid knowledge of the group you want to reach.

 

GENERAL ADVICE

Whatever style of video you choose, there are a few tips that apply to all of them. Remember that customers won't stick around if you overload them with information or give them a boring video. The best thing you can do is to be short, concise and to the point. An uninteresting video will shut down before it has even started.An important detail is to caption the video as audio does not always automatically play when the video appears in the customer's feed. If you include text and a captivating introduction, the customer is more likely to stop and watch your video.A video can also be customized according to your budget and can be made as simple or advanced as you wish. You can choose from formal interviews, live mobile recordings or a full story with scenes. From quick mobile recordings to professional recordings, videos are a simple tool that delivers results.Good luck!Best wishesPhilip Otter070007 97 48Contitude

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