We've written before about how it's not enough to have a great product or service, unfortunately. You need to be able to reach out to your target audience, so that they know your product or service exists. It's about making sure they find you, and find enough information about what you're selling to make them want to find out more, contact you and ultimately complete a purchase. As we wrote about in our post "Digital marketing for a start-up company", you do this through a combination of marketing and sales activities. In particular, with much closer collaboration between the marketing and sales departments.However, we would argue that this doesn't just apply to start-ups. This applies to any company that wants to grow its customer base.
Create a dialogue with your audience
To get more customers, it's no longer enough to print an ad in a magazine and hope that your target audience subscribes to that particular magazine. Or have the time that morning to browse the paper. It's no longer enough to have marketing activities that only have one-way communication; no, we need to open up a dialogue with our target audience. We need to provide more information than the customer knows they want. We need to maintain the dialogue as long as we want to continue selling and finding new customers. In order to sell, we need to communicate.There are lots of thoughts and theories about how to communicate with your customers. We've included tips on how to create engaging content and what you need to consider when you start content marketing. But that's not what I wanted to focus on here.From establishing that the sales and marketing departments need to work closer together to drive the business forward. And from establishing the importance of having a dialogue with your customers and always providing more information, we now come to the big question. "Why should I write blog posts in particular? "Well. Because Content Never Dies.
How do I create a dialogue with my target group?
There are different ways to open up a dialogue with your customers. Of course, you can use social media to post content and respond to comments. You can have a chat on Facebook or on your website where potential customers can get in touch. You can post videos on Youtube or Vimeo (or wherever) where you showcase and explain your products and services. But you don't own these channels. If either of these platforms cease to exist, neither will your profile/page, or your content be available. Your blog on your website, on the other hand, is owned by you.As long as you choose to conduct your business and as long as you choose to have your website available, your content will be searchable. YOU own the content.No matter how, or where, you open up this dialogue, it's about you producing content. You are publishing content and you are enabling people to search for you and contact you.
Tips before writing a blog post
Now that we've established that content is important, and that through blog posts you ensure ownership of the content and its publication, let's quickly talk about how to produce blog posts. We've previously written tips on what to write blog posts about and what to consider before publishing content. But here are also some quick tips to consider before writing a blog post:- It's not just what you say, but how you say it: what words do you use? Does your target audience use the same keywords? Conduct a keyword analysis or test yourself using Google Search Console to see how your customers find you. This can help you get an idea of which keywords you should focus on. "Of course, it's also about what you say: are you really talking to your target audience? Are you writing in a way that is too complex and difficult to understand? Or, on the contrary, far too simple? We understand that you want to keep a certain tone, but make sure you speak the same language as your target audience.- Focus on solving problems: your target audience has a problem. They have actively searched for, for example, "book a table at a restaurant tonight" or "where are the best strawberries in Sweden?". You have the solution to their problem. Explain how you solve the problem and don't be afraid to give information for free. The more information you can provide, the more your audience will read. The more they read, the more likely they are to buy from you.So in addition to these three tips, I want to tie back to the original question - why should I write blog posts? I'll say it one more time. Content Never Dies.Want to structure your marketing activities? We've developed a template to help you get an overview of your marketing plans. Click below to download our free template!DOWNLOAD MARKETING PLAN TEMPLATE