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How can I attract more visitors to my stand at the fair using social media?

Will you be exhibiting at one or more fairs in the near future?

Exhibiting at trade fairs is one of several good strategies for spreading your message, building your brand, meeting existing customers and creating new and exciting business.In addition to having an interesting and attractive stand with really happy and outgoing people, you need to market your participation.What has historically been done to try to catch visitors' attention is to advertise in trade fair catalogues, trade fair magazines, niche websites, banners in the entrances, flyers, sponsored seminars and more. These avenues are of course a good way to go, but in many cases it can be difficult to know exactly what has been achieved and can involve quite a costly investment. It can also be very competitive to be involved in advertising in a trade fair magazine or catalogue. It is therefore important to find new ways to be visible to maximise the trade fair attendance.

How do I stand out at the fair?

Thanks to new technology and the fact that everyone now has the world's information at their fingertips, we now have the opportunity to spread our message in a whole new way, using social media to target our message to a specific area. For example, to anyone visiting a specific trade fair. Our behaviours have changed and we as individuals very often have a need to constantly keep up to date with what is happening on all social platforms. This means that whether we are at work, at a trade show or elsewhere, we check our social media when we have a spare moment...usually in the morning, at lunch and in the afternoon.With the help of a very niche and targeted ad on for example Facebook, you can reach everyone who is at a trade show or near a trade show area. In this ad you can welcome people to your stand and also offer them something of value if they come by for a coffee. You can also allow the potential visitor to open a chat in messenger via the ad to start talking directly to a salesperson standing at the booth. Through the chat you can then, for example, arrange a time for coffee or ask a question before deciding to visit the stand.In this way, you only pay to reach people who are already on the exhibition site or near the exhibition site. You can also measure exactly how many people have clicked on the ad and you can even ask your visitors when they arrive at the stand how they found you. It would be advisable to have some form of promotional code in the ad that the visitor has to present in order to take advantage of an offer.As this way of being seen is quite new, there will also be less competition and therefore the results will be better. Another advantage is that it is very cost effective unlike printed ads or signs in the entrance of the fair.

In addition to being visible during the fair, it is important to be visible before the fair!

Now we have gone through a lot of visibility during the fair to attract more and the right visitors to the stand. In addition to this, it is incredibly important to have a good digital marketing strategy in place before the show. This is very important because about 60% of all buying decisions are made before you even make contact with a salesperson.

How are buying decisions made today?

You just have to look at yourself before making a purchase decision. What we usually do is surf around on google or another search engine to find out what products are available, what suppliers are available and how helpful they seem to be and at what price. At this stage, we take a liking to the companies that describe how they can help you as a customer and give you tips and tricks on how to make something more efficient, for example. Often the company you have decided to contact shares a lot of knowledge and therefore gives you a lot of confidence.

How do I show up in the search results of different search engines?

The best way for your business to show up in the search engines is to create a lot of content in the form of text. Our best recommendation is to create a blog or news page where you write about the challenges and needs you help your clients with. Always focus more on writing about how helps your customers and not so much about how great you are and your products/services are. When a company shares knowledge and talks about how they help their customers, a lot of trust is created and the potential customer feels confident to make a first contact.If you are also exhibiting at a trade show that is a few months away, we would also recommend you to write this in your texts. Please mention the fair by name. In this way, your texts will also be visible when someone searches for the name of the fair or for the name of the fair in combination with a service or product they are looking for.Often a potential customer plans his visit to the fair before the fair. This is usually done by searching around online to find out which companies offer a specific service or product and which trade fairs they are attending. If you have written about how you help your customers and what fairs you exhibit at, you are more likely to get them on your website and schedule a meeting with you at the fair.

Make your visit to the fair a success!

If you combine digital content marketing with social media advertising during the fair, you have a good chance of making your fair visit a success! The great thing about this strategy is that you can measure the results and exactly what they have given you.

Good luck at the fair!

Feel free to click on any of these links if you want to know about digitalmarketing or content marketing :-)Best wishesTeam Contitude

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