Blog
Inbound marketing

What is a Funnel?

So what is a funnel? A funnel is an automated process that attracts visitors to your website, engages them, converts them into leads and then automatically processes them until they are ready for a possible purchase.

For a funnel to work at its absolute best, it needs to be filled with lots of relevant and knowledgeable content. It also requires different types of content depending on where in the process (in a funnel) the potential customer is.

The basis of a funnel is content marketing and inbound marketing where you have put this together into a flow that automates your marketing. Once a funnel is set up, it will be able to automatically drive leads directly into your CRM. This is a great way to work if you want to streamline your digital marketing and thus generate warm leads for your sales reps.

Do you need a Marketing Automation system to make a funnel?

It is usually easiest to create funnels if you have a Marketing Automation system that helps you set up all the processes. But it is not a must in the beginning as it is possible to make simple automations directly on your website linked to the emails.

A Marketing Automation system is usually connected to a CRM system, which makes it easier to follow and manage the process for your leads and then measure and follow up the results. If you want to learn more about how to create leads with the help of marketing funnels, then you should download our guide on inbound marketing: DOWNLOAD INBOUND MARKETING GUIDE

#200 Whatparts are included in a funnel? For your funnel to work, you need to fill it with several different types of content in each part of the process. See the image below to see the different steps in the process.

Attract:
At the top of the funnel we have "attract" which is about attracting potential customers with the help of really good and interesting content.

They can be content such as blog posts posted on your website, published on social media and used in advertisements such as Google Ads.

The great thing about writing blog posts that you publish on your website is that these are indexed in Google, which means that you have the opportunity to appear in the search results when someone searches for what you write about. Everything is about attracting visitors to your website and then also getting them to stay there as long as possible, which is the next step.

Engage:
Step two in a funnel is to engage a potential customer once they are on your website. You do this by offering interesting, knowledgeable and customized content that helps the visitor make a purchase decision.

This can be done with the help of e.g. blog posts and videos on your website. This means that the person stays longer on your website and gains greater confidence in you as a supplier.

Convert:
Step three of a funnel is to convert the visitor into a concrete lead. This can be done in different ways. The absolute best is to have clear and interesting Call to Actions, which means that there are buttons where it is possible, for example, to "download our guide on inbound marketing for free" or "book a free consultation" or "start subscribing to our newsletter".

In order to take advantage of what you offer, the visitor may need to provide their email address or phone number in exchange. In this way, concrete leads come directly into your CRM, which your salespeople can then process.


Nurture:

The last step in a funnel is to process and take care of the leads that come in. Some leads may be ready to be contacted by a salesperson while others need more information and knowledge before they are ready to be contacted.

To process a potential customer in the right way so that they are then ready to be contacted by phone, for example, it is possible to create dynamic content that suits this particular person.

A good basis is to send newsletters to all leads and then customize the content for each person where you can e.g. invite to webinars or seminars or send training videos etc.

In this way, you process your leads automatically, which saves a lot of time and allows salespeople to contact warm leads that are ready for a potential purchase.
‍.

How do I measure the different steps in my funnel?

When you have put together the above process into an automated flow, you have created a funnel. In other words, you have now automated and streamlined your sales process, which will save you a lot of time and money. You can always create several different funnels for different target groups and types of customers and use them in parallel.

It may feel overwhelming to get started with this when it is completely new to you, but our absolute best tip is to dare to test yourself both in terms of what content you want to share and how you set up the process itself. It is also important to measure all parts of the process which you can do with, for example, CRM and Marketing Automation systems and GA4.

If you want to learn more about Marketing Automation and how to grow your business by working with funnels. Then you're more than welcome to download our guide here!

‍ Good
luck with creating your first funnel!
‍.

If you want to learn more about digital marketing, just click here.

Contitude complement us with their expertise and always find solutions to the challenges we face. They relieve me in my work and I always have someone to share thoughts and ideas with when I feel stuck.
Terese Hedin
Marketing Manager

Want to get started? Send us a message...

Thank you! We'll be in touch as soon as we can!
Oops! Something went wrong while submitting the form.

Book an appointment now.

We'd love to hear about your digital marketing ambitions, goals and challenges - and most importantly, give you tips on marketing activities that work for you!

Book a meeting