Blog
content marketing

Our most popular marketing blog posts of 2018!

In this blog post, we highlight our 5 most popular blog posts of 2018 and the best part of each post.

At Contitude , we love helping our clients grow through digital marketing. Therefore, we are more than happy to share our knowledge to help our clients and future clients succeed.

5. Should I outsource the marketing department?

Many are considering whether to hire more marketing people or outsource their marketing. In this blog post, we have been brutally honest about the disadvantages and advantages of outsourcing your marketing department.In the blog post, we go through the following elements:

Benefits of outsourcing my marketing department

  • You get started faster
  • Access to experienced experts
  • You are always up to date
  • More time to do what you do best
  • You reduce your marketing costs

The challenges of outsourcing your marketing department

  • Risk of unclear contracts and agreements
  • Risk of greater distance between operations and marketing department
  • Greater dependence on an external company
  • Outsourcing can create anxiety among employees
  • Lost control of the whole

If you want to read more about the great benefits and challenges of outsourcing your marketing department, please read the full blog post by clicking here. Hopefully, knowing the benefits and challenges of outsourcing your marketing department will help you make a decision.

4. Quick tips for those just getting started with Google Ads

SEM, or search engine marketing as it's called, is one of a few ways you can quickly and effectively drive relevant traffic to your website.It's easy to get started with Google Ads and launch your first campaigns. In this blog post, we'll give you 3 quick tips to consider when you're just getting started.

What we go through:

  • Relevance = lower cost
  • Measure correctly
  • Optimize often and don't be afraid to change course

When it comes to Google Ads, there's an incredible amount to learn and we recommend Google's own Google Ads training courses to really get to grips with the tool.If you want to check out our tips, just click here to read the full blog post!

3. Marketing through LinkedIn - use the algorithms to grow faster

Many people have realised that LinkedIn is a great channel for spreading your message, making connections and growing your business. Social media is an incredibly important aspect of today's digital marketing, but to be successful you need to take into account the algorithms of each platform. There are different important criteria for you to succeed in different channels, and in this post we shared some tricks for you to succeed with your digital marketing through LinkedIn.

In this post, we went through the following steps to succeed on LinkedIn:

  • Fill in the entire company profile
  • Post regularly
  • Reuse your best material
  • Engage employees in your content
  • Link to company profile
  • Publish content on multiple platforms

If you want to read more about our tips, just click here to read the full blog post!

2. How do I get more leads?It turned out that many people want to learn how to get more leads and thus create more business opportunities. Hence, our blog post on how to succeed became very popular. We go through all the strategies to get your target audience to the place where they can be converted. For example, getting visitors from social media, advertising to landing pages, visitors via blogs, etc. to then be able to convert them to become a lead.

What we go through are the following parts:

  • What are leads and what should I use them for?
  • More service - less sales
  • Generate leads with digital marketing
  • High quality content

Want to learn more? Read the full blog post on how to get more leads by clicking here!

1. How do I write an effective marketing plan?In first place among our most popular blog posts comes this post. It turned out that many people were looking for a way to develop a marketing plan in an effective way.Believe it or not, it is actually possible to develop an effective marketing plan that fits on one page.In this popular blog post, we tell you what elements are important and relevant to include in a marketing plan and offer a marketing plan template that fits on one page.Below, we have listed the things that we think are important to include in a marketing plan.As mentioned, we have also developed a template for a marketing plan based on these elements.(link to the template here!)

  • To whom?
  • My message?
  • Media to use to reach out?
  • How do I get leads?
  • How do I maintain my leads?
  • How do I convert my leads into customers?
  • How do I deliver a world-class product?
  • How do I increase the value of a customer?
  • How do I encourage customers to become our references and ambassadors? The marketing plan doesn't have to be a long book that takes 6-7 months to develop. Instead, focus on what is most important and relevant for your business to be successful. Don't forget that the marketing plan should cover the entire customer lifecycle.How do you take care of the customer from lead to becoming a customer? If you click on "how to write an effective marketing plan?" will take you to the full blog post so you can read on.

Summary of our most popular blog posts!

  • You have now read our most popular blog posts and we hope that you have also learned lots of new and useful things.The most important lesson we can share with you is to dare to start trying out different activities and measure the results. If you get a good result, do it again and if it goes badly, don't do it again.If you would like a free consultation on digital marketing, just click the button below!Good luck!

Book a meeting with Contitude

Want to get started? Send us a message...

Thank you! We'll be in touch as soon as we can!
Oops! Something went wrong while submitting the form.

Book an appointment now.

We'd love to hear about your digital marketing ambitions, goals and challenges - and most importantly, give you tips on marketing activities that work for you!

Book a meeting