What are the best tools for digital marketing?

There are many digital marketing tools on the market today. Which ones are best for you depends on your needs and goals. But that said, below are a bunch of really good tools.

Google Analytics UA/GA4: Helps you analyse all your web traffic data.  

SEMrush: is a tool that helps with SEO, PPC, content marketing and SoMe.

Ahrefs: Helps with backlink analysis, keyword and content analysis.

Hootsuit: is a social media management tool for scheduling, publishing and analyzing data.

MailChimp: is an email marketing tool that helps you set up email campaigns.

Canva: handy graphic design tool. Helps you create social media posts and ads.

Informind: is the tool that helps you analyze and evaluate digital marketing efforts. Best suited for B2B companies.

Funnel.io: analytics tool for digital marketing. Ideal for B2C.

Hubspot: CRM and marketing automation tools that help streamline sales and marketing processes

Funnelbud: Marketing Automation and CRM support that facilitates sales and marketing.

Marketo: Marketing automation system that facilitates lead generation provides email marketing and analytics.

Salesforce: is a CRM platform that includes marketing and customer service functions.

Optimizely: is a tool for A/B testing hypotheses on websites.

Qualifier.ai: is a system that helps you send automated emails to prospects.

Hotjar: is a tool to see how people move around your website using heat maps.

Emarsys: fully coherent data model that provides product, sales and customer data in a single view of the customer. Suitable for larger companies in both B2C and B2B and can be integrated with other SAP platforms.

Above you have a bunch of different tools that we think are good but the most important thing is that you find tools that fit your needs and your business. Usually there is a trial period on most systems so you can test and see what works best for you.

Good luck!

Contitude complements us with its expertise and always finds solutions to the challenges we face. They take the pressure off my work and I always have someone to bounce thoughts and ideas off when I feel stuck.
Terese Hedin
Marketing Manager

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