There are many digital marketing tools on the market today. Which ones are best for you depends on your needs and goals. But that said, below are a bunch of really good tools.
Google Analytics UA/GA4: Helps you analyse all your web traffic data.
SEMrush: is a tool that helps with SEO, PPC, content marketing and SoMe.
Ahrefs: Helps with backlink analysis, keyword and content analysis.
Hootsuit: is a social media management tool for scheduling, publishing and analyzing data.
MailChimp: is an email marketing tool that helps you set up email campaigns.
Canva: handy graphic design tool. Helps you create social media posts and ads.
Informind: is the tool that helps you analyze and evaluate digital marketing efforts. Best suited for B2B companies.
Funnel.io: analytics tool for digital marketing. Ideal for B2C.
Hubspot: CRM and marketing automation tools that help streamline sales and marketing processes
Optimizely: is a tool for A/B testing hypotheses on websites.
Qualifier.ai: is a system that helps you send automated emails to prospects.
Hotjar: is a tool to see how people move around your website using heat maps.
Emarsys: fully coherent data model that provides product, sales and customer data in a single view of the customer. Suitable for larger companies in both B2C and B2B and can be integrated with other SAP platforms.
Above you have a bunch of different tools that we think are good but the most important thing is that you find tools that fit your needs and your business. Usually there is a trial period on most systems so you can test and see what works best for you.