Contitude helps us with Google ADS
Nordic Biosite distributes products for research in the field of life science and biology. They have a large range of products, as many as 5,000,000 from different suppliers.
One of Nordic Biosite's challenges is to be visible when someone is looking for one or more of their 5,000,000 specific products.
To increase the number of products sold.
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To create visibility for Nordic Biosite's products and initiate purchases through advertising, we at Contitude help Nordic Biosite with Google ADS (SEM). With a selection of a few vendors, we have built an ad structure that is continuously updated and optimized for the best possible results. Our focus is first and foremost to ensure that purchases are made through our advertising.
Through continuous optimisation of the campaigns, we can see that clicks to the website, visibility on Google, conversions and CTR (Click Through Rate) have had a positive development curve since the start of our cooperation.
In January and February 2021, the advertising budget was around SEK 17,000, resulting in 1,600 clicks and 98 conversions. Each conversion cost SEK 170 each. The value of the conversions from Google ADS during these 2 months was 1 million SEK, which means that the ad budget of 17 000 SEK generated sales of 1 000 000 SEK. A result we are super excited to present to our client Nordic Biosite.
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