FAQs

Agile marketing is an approach where you use and analyse data to adapt your marketing activities on an ongoing basis.

A Funnel is an automated process that attracts visitors to your website, engages them, converts them into leads and then automatically processes them until they are ready to make a purchase.

Read more about what a Funnel is here.

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A White Paper is usually a more in-depth report or guide in PDF format that can be downloaded in exchange for your email address. By offering a White Paper to your prospects, you have an opportunity to generate some warmer leads that salespeople then have the opportunity to process.

Read more about the White Paper here.

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Evergreen content is content that is created that can remain relevant over time. Evergreen directly translates to evergreen in English and refers to something that is eternal.

Read more about Evergreen Content here.

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A/B testing aims to test two versions of something, an A version and a B version. This is to find out which of the two versions works best. A/B testing is used on websites.

Read more about A/B Testing here.

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Marketing Automation often refers to the system used to process leads, but is broadly the flow that a company creates to process the online behaviour of a person or potential customer. Marketing Automation is often implemented to look at the entire customer journey and help gain insights on how to lead the customer further in the buying journey.

Paid Social refers to advertising through social media. It is usually divided into organic posts and sponsored posts. Organic posts are those that are posted and sponsored to spread. Paid Social refers to those posts that are either sponsored or sent out through social media as an advertisement.

CTR stands for Click Through Rate and is a figure that shows how many people have clicked on an ad, for example. It is shown as a percentage and you can see how many people have clicked through without everyone who has seen the ad. Click Through Rate is relevant when looking at how well an ad is performing.

PPC stands for Pay Per Click and refers to paid advertising. The concept is a way of measuring the results of your ads by looking at the cost of a click. It can be the price you pay per click both on an ad through Google Ads or through social media.

Content means content and refers to everything you fill your website and social media with. It can be text, images or video.

SEM stands for Search Engine Marketing. Unlike SEO, which is about organic marketing, SEM is about paid marketing.

When you do a search in a search engine, you will usually see ads among your results. These ads are Search Engine Marketing.  

Read more about how you can work with SEM here.

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SEO stands for search engine optimization.

The short explanation is that SEO means the work that affects your results in a search engine's search, i.e. the position of your website when you use the search engine Google and google your company name, for example.

Read more about what SEO is here.

Growth hacking is an alternative form of marketing that has emerged as a result of rapid technological developments in recent years. Thanks to the possibilities of collecting and analysing information about potential customers, it is possible to find the most relevant ways to market one's business.

This is done using tools such as Google Analytics, UX methods and search engine optimisation.

Learn more about what growth hacking is and how it can be useful for your business here.

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An impression is when a person is exposed to your message or brand. It can be an ad, a logo or just a mention in some context.

Impressions are often measured in social media and mean that someone has seen your post or ad in that channel.

Read more about impressions and whether it's a relevant metric here.

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Account Based Content is about developing the right content and messaging that is tailored to the respective decision makers.

It is a marketing method that involves advertising directly to decision-makers with situational content with the aim of generating interest and engagement.

Read more about Account Based Marketing here.

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Social Selling is a long-term and time-consuming sales method that relies on you being persistent and methodical. The advantage is that you don't have to waste time on "cold calls" and can instead focus on potential customers who are really interested in what you and your company do.

Social selling is about creating and maintaining relationships on social media to build trust that will eventually lead to increased sales.

Read more about what Social Selling is here.

Content is part of content marketing, also known as content marketing.

It is increasingly important to create good content in order to reach out in the noise of all the content being created. Quality content is rewarded by search engines by being indexed and ranking highly in internet searches. Visitors also have a better customer experience when the content on your website is thoughtful and engaging.

Read more about Content Marketing here.

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Outbound Marketing is a method of outreach marketing. It is generally seen as marketing activities where you don't know if the person being reached by the advert or actively searched for the service or product you are offering. You are the one who initiates the contact with your potential customer.

Read more about the difference between Outbound Marketing and Inbound Marketing here.

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Inbound Marketing is a marketing method to get leads to come to you instead of you having to seek out your potential customers.

Inbound Marketing is about attracting, engaging, converting and nurturing visitors so that they convert into customers.

Read more about Inbound Marketing here.

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CTA stands for Call to Action and is a call to action. On websites, this could include a button that says "Book a meeting" or a link to read more. The important thing is that your CTAs clearly tell you what happens when the visitor clicks. In this way, you can effectively guide the user through the website.

In this post, you can read about how to optimise your CTAs.

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