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In Google Search Console, you can see which keywords you appear for in Google's search results. You can get a good overview of which ones you already appear on and which ones you don't appear on at all. You can also see where you rank in the search results. This tool will help you analyse what keywords your content should be about. Making data-driven decisions will help your organic traffic grow!
- Google Search Console helps you see how your website appears on Google.
- You can see what kind of traffic the website gets from Google search results.
- You will find out what opportunities are available to improve your search engine optimisation (SEO)
- You can deal with different types of security issues and so-called penalties from Google.
- You can request faster indexing for different pages through manual handling.
- You can submit an XML sitemap through Google Search Console so that Google can more easily read the content of your website.
Before we start working on keyword optimisation, we will carry out a keyword analysis together with you to look at the current situation. We will review search volumes and indications of how difficult/easy it is to rank high on the keywords relevant to your target audience. This results in a report with the keywords you should be ranking for and a plan for how to move up the rankings for each keyword.
We then go further in the analysis work and do a full SEO analysis of your website. There we go through the technical details that Google includes in their assessment of a website and develop a plan for what should be fixed and improved.
What allows Google to rank a website is that there is content that Google can index. Therefore, content needs to be continually created that is adapted for SEO for the previously selected keywords. In this step, we set up a plan for what content should be produced and published in order to be indexed in the best way on, for example, Google.
Of course, all SEO work should be monitored! We'll make sure you get reports on how the work has gone and what the results have been. These reports are tailored to the goals you have set and the metrics that are important for you to track.
It clearly depends on what your goals are and what results you want to see. SEO is a long-term effort for those who want to continually drive traffic and bring in more business.
It also depends on the types of keywords you focus on and the language in which you want to be indexed.
The norm in our opinion is that companies invest too little in SEO compared to SEM, for example. It tends to be easier for companies to spend money on e.g. Google Ads (formerly Google Adwords). There you can easily calculate the return on investment. Suppose you spend 50 000 SEK per month on Google Ads and it generates business or leads worth 150 000 SEK, it is clearly worth the investment. At the same time, just as many leads and business often come from organic traffic. How many more leads and business do you think you would get if you spent the same amount on search engine optimisation and especially over a longer period of time?