Conversion optimization
- Identification of conversion points
- Analysis of web data and customer journey
- Ongoing conversion optimization
- Recommendations and strategy
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What is conversion optimization?
Conversion optimisation is about guiding visitors in the right direction on your website and enabling conversions at whatever stage of the customer journey the visitor is at. This can be anything from downloading a guide to booking a demo. Working on conversion optimisation on an ongoing basis is useful for identifying which activities are producing results, seeing patterns and monitoring targets and KPIs accurately.
How do we work with conversion optimization?
We review your website to find out if it is optimised for conversion. We go through the data and analyse the site. We look at the types of conversion points and where they are on the page.
Are there clear conversion points and customer journey or is something missing. Based on this, we develop a strategy and recommendations for how you can improve your conversion rate.
Want to talk to us about how we can help you with conversion optimisation?
A collaboration with us starts with a feasibility study. In the feasibility study, we conduct a detailed analysis of your existing website, current activities and channels and formulate measurable goals to work towards together with you. Read more about the feasibility study here.
Our team of experienced digital marketing strategists will ensure that the strategy is implemented and that all the tools to measure and evaluate the work are in place. Drawing on a wide network of global experts - including copy, SEO, Ads, social media, video animation, graphic design and web development - we take strategy from plan to action
The feasibility study results in qualified recommendations and a sustainable marketing strategy tailored to your specific needs and circumstances. The strategy is based on the specific activities you should focus on to achieve your goals and how these activities should be carried out for the best possible results.
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We'd love to hear about your digital marketing ambitions, goals and challenges - and most importantly, give you tips on marketing activities that work for you!
