Conversion optimisation is about guiding visitors in the right direction on your website and enabling conversions at whatever stage of the customer journey the visitor is at. This can be anything from downloading a guide to booking a demo. Working on conversion optimisation on an ongoing basis is useful for identifying which activities are producing results, seeing patterns and monitoring targets and KPIs accurately.
We review your website to find out if it is optimised for conversion. We go through the data and analyse the site. We look at the types of conversion points and where they are on the page.
Are there clear conversion points and customer journey or is something missing. Based on this, we develop a strategy and recommendations for how you can improve your conversion rate.