What is Agile Marketing?
Agile marketing is an approach where you use and analyse data to adapt your marketing activities on an ongoing basis.
What is Paid Social?
Paid Social refers to advertising through social media. It is usually divided into organic posts and sponsored posts. Organic posts are those that are posted and sponsored to spread. Paid Social refers to those posts that are either sponsored or sent out through social media as an advertisement.
What is SEM?
SEM stands for Search Engine Marketing. Unlike SEO, which is about organic marketing, SEM is about paid marketing.
When you do a search in a search engine, you will usually see ads among your results. These ads are Search Engine Marketing.
What is Account Based Marketing?
Account Based Content is about developing the right content and messaging that is tailored to the respective decision makers.
It is a marketing method that involves advertising directly to decision-makers with situational content with the aim of generating interest and engagement.
What is Outbound Marketing?
Outbound Marketing is a method of outreach marketing. It is generally seen as marketing activities where you don't know if the person being reached by the advert or actively searched for the service or product you are offering. You are the one who initiates the contact with your potential customer.